SHAMIMA AKTER

SHAMIMA AKTER

Assistant Professor

M.B.A.(2011) University of Chittagong, Major in marketing.

+8809678008487, Ext-603

shamima.akter@uits.edu.bd

Google Scholar
  • 1.M.B.A.(2011) University of Chittagong, Major in marketing.
  • 2.B.B.A. (2010) University of Chittagong, Major in marketing.
  • 1.Position: Assistant Professor (Dept. of Business Studies)
  • Organization: University of Information Technology and Sciences,Dhaka, Bangladesh
  • Duration: 10th April, 2022 to current
  • 2. Position: Assistant Professor (Business administration)
  • Organization: City University,Dhaka, Bangladesh
  • Duration: 16th February, 2012 to 31st December, 2018
  • 3.Position: Lecturer
  • Organization: Chartered Institute of Accountancy(CIA), House 34, Road 3, OR
  • Nizam Road, GEC circle,Chittagong,Bangladesh.
  • Duration: 1st February, 2010 to 30th May, 2011
  • Digital marketing, social media marketing, Consumer behavior, Sustainable marketing practice
  • 1.Akter, S. (2016).Impact of Internet Retail Service Quality Factors on Satisfaction of e-shoppers in Bangladesh. American Scientific Research Journal for Engineering, Technology, and Sciences (ASRJETS), 26(4), 30-41.
  • https://www.academia.edu/download/54063911/2410-7171-1-PB.pdf
  • 2.Akter, S, Ashraf E. (2016). Factors Affecting Repurchase Intention of Customers: In The Context of Retail Chain Store in Bangladesh. European Journal of Business and Management , 8(32), 40-47.
  • https://www.academia.edu/download/54063922/33936-36907-1-PB.pdf
  • 3.Akter,S, Rahman.Z (2018).?Factors Affecting Consumer Attitudes Toward Super Store Brands in Bangladesh? Business, Management and economics Research vol-4(11), 148-153
  • https://arpgweb.com/pdf-files/bmer4(11)148-153.pdf
  • 1.Shamima Akter, Nadia Nowsin, The Impact of Influencer Marketing on the Buying Behavior of Young Consumers: A Case Study Based on the Generation Z of Bangladesh; Eastern University National Conference -2024; Fourth Industrial Revolution: Impact on Business Management and Social Science, organized by Faculty of Business, Eastern University.
  • 2. Md.Khaled Amin, Alrafa Akter, Afrin Azhar and Shamima Akter, Applying Technology Acceptance Model in Examine Private University Students? intention to Adopt E-learning System: An Empirical Evidence from Bangladesh; International Conference on Business and Economics: Reinventing Business for the 21st Century,2016, organized by Faculty of Business, University of Dhaka.
  • 3.Shamima Akter, Emtenan Asraf; Factors affecting Consumer Attitudes towards the retail chain industry brands in Bangladesh: 1st international congress of Global circle for science, technological and management research-2017; organized by University of Dhaka, Bangladesh open university, Islamic University of Technology and Dhaka University of Engineering and Technology